DZHUS

Kyiv, Ukraine

DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus.Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and industrial-inspired aesthetics. Irina Dzhus generates experimental constructions, using her extraordinary ability of a thorough insight into the complex structure of the ambient and a deep understanding of its architectonic potential. Comprehending metaphysics of the form and its antipode, volumes and silhouettes, surfaces and voids, contours and textures, the designer explores the possibilities of interaction of the surrounding space’s constitutive parts. The brand’s ideology stands for consciousness and humanity. All DZHUS garments are made of cruelty-free materials. A DZHUS woman is an independent intellectual in search of the perfect shell for her unique inner world.

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